A website is the most important – and in most cases essential – foundation for a successful digital business. With the right content, a clean technical setup, and persuasive design, it gets found in search and converts visitors into valuable inquiries and customers at the right touchpoints. Beyond that, it supports brand building, recruiting top talent, and shaping customer relationships.

The toolkit for a successful digital business

We value long-term partnerships. Netzkundig websites, shops, and portals power service firms, consultancies, industry associations, SMEs, IT companies, startups, and media organizations across Austria, Germany, and Switzerland.

WordPress is an ideal platform for web development, striking a perfect balance between usability, technical capability, and cost efficiency. The result: high-quality, performant, and future-proof websites that deliver real value to companies and their customers alike.

WordPress at a glance:

  • Flexibility and extensibility: WordPress lets you build virtually any kind of site – from blogs and corporate sites to e-commerce shops. With thousands of available plugins and themes, functionality can be extended and adapted at any time.  
  • Ease of use: The intuitive admin interface lets even non-technical users create, edit, and manage content. Site maintenance becomes far easier and saves both time and resources.  
  • Search-engine friendly: WordPress is built SEO-friendly out of the box. Additional plugins push optimization further to boost visibility in search.

Current projects (selection)

WooCommerce is ideal for e-commerce projects, offering a powerful, flexible, and scalable platform that integrates seamlessly with WordPress. With more than 30% market share in e-commerce, WooCommerce is one of the most widely deployed solutions worldwide.

WooCommerce powers online shops that not only deliver technically but are also flexibly extensible and future-ready. That gives companies what they need to thrive in a fast-moving e-commerce landscape and offer customers an excellent shopping experience.

WooCommerce at a glance:

  • Flexibility and adaptability: WooCommerce makes it possible to design online shops individually and tailor them to specific requirements with countless extensions and themes. Companies can build their shop exactly as they envision it.  
  • Ease of use: The intuitive interface lets even users without deep technical skills add products, accept payments, and manage orders. Getting started in online retail becomes considerably simpler.  
  • Cost efficiency: Because WooCommerce is open source, the base version is free to use. Companies can run a fully functional online shop without paying steep licensing fees.

Current projects (selection)

A membership site or online portal builds lasting customer loyalty and stable recurring revenue. The combination of WordPress, WooCommerce, WooCommerce Memberships, and WooCommerce Subscriptions delivers a powerful, flexible, and reliable solution.

With open APIs and high configurability, the membership platform grows alongside your needs and can be extended individually at any time.

Together, these tools enable:

  • Straightforward management of memberships, access rules, and registrations
  • Automated payment processes: thanks to WooCommerce integration, recurring payments work with all common payment service providers.
  • Exclusive access to content or services for members and subscribers: membership sites support long-term customer loyalty and steady growth.

Current project: member portal for Ballschule Heidelberg

Headless WordPress with GraphQL gives companies a flexible, future-proof way to deliver content efficiently across channels. Instead of rendering content directly through the traditional WordPress frontend, WordPress acts purely as a content management backend. Content is exposed via a modern, efficient GraphQL API that enables fast, precise data queries.

The big advantage of the headless approach is its flexibility: native apps, React-based web applications, and other modern frontend technologies can fetch content freely and present it however they want, without being constrained by a classic WordPress theme. That means:

  • shorter development cycles
  • better scalability
  • significant performance gains, since content is loaded only when and where needed.

Current project: website & app for Reportagen magazine, Bern

Microsites and landing pages are dedicated web presences built specifically for individual campaigns, products, or services. While a classic corporate or product website covers a broad spectrum of information, microsites and landing pages focus on a single topic or goal. That enables clearer user guidance, sharper conversion optimization, and a more targeted approach to the audience.

Focused and fast to conversion

Landing pages and microsites are built with WordPress and lean, performance-optimized single-page themes – or integrated seamlessly into existing site infrastructure. Modern caching techniques and optimized code structures ensure high load speeds, which has a positive effect on user experience and search rankings.

Microsites and landing pages can also be continuously refined through structured testing and tracking tools to maximize conversion rates.

Essential tools for landing pages and microsites:

  • UX-optimized forms for intuitive conversion by your users
  • API connections from form submissions to all systems needed for automated follow-up – CRMs, email newsletters, and more
  • Modals and popups
  • Cookie consent management

Whether it’s a marketing tool, CRM (customer relationship management), or PIM (product information management), every web application only contributes to success if it can exchange data automatically with all the relevant internal and external systems. We connect your applications, lead forms, and customer databases to the tools they need so data flows smoothly and processes run efficiently.

Data exchange for efficient processes

  • CRM integration: convenient synchronization of customer data, leads, sales processes, and recruiting workflows
  • Newsletter tools and transactional email: integrating and automating email marketing services (e.g. Mailchimp, Brevo, Mailjet) and sending transactional emails (e.g. with Mandrill or Mailgun)
  • LLMs, AI, and automation: deploying modern technologies (e.g. large language models, Zapier) for chatbots, automated content generation, and custom workflows.

If you’d like to find out whether I can help you too, get in touch – or book a meeting right away.

Eberhard Lauth, Netzkundig