Conversion
Take your users from start to finish with marketing automation.
Grow your sales sustainably with marketing automation tailored to you. By making efficient use of your existing tools and optimising the customer journey, you turn prospects into long-term, satisfied customers in a targeted way.
Conversion optimisation through AI & automation
Marketing automation means guiding your users through every step of the customer journey in a targeted way, around the clock and at scale. Automated workflows develop prospects into customers systematically, without forgetting manual follow-ups.
Companies using marketing automation see significantly more leads and a significantly higher conversion rate. The benefit is clear: you raise your conversion rates, free your team from routine tasks, and reach your target audience at the right time with the right message.
Marketing automation as a full service
Successful marketing automation covers the complete concept, technical implementation, and ongoing optimisation of your automated customer journeys. The approach is geared to your individual requirements and integrates existing tools seamlessly into the solution.
Services at a glance:
- Strategic concept: analysis of your customer journey and development of automation concepts that fit precisely.
- Technical implementation: setting up automated workflows, connecting existing tools (e.g. CRM, Zapier, HubSpot), and building custom interfaces.
- Content creation: producing compelling content for landing pages, forms, and email sequences.
- Ongoing optimisation: performance analysis, regular testing, and adjustments based on real-time data.
- Personal support: a direct point of contact and regular updates throughout the project.
Integrating your tools and systems
Many companies already use proven tools, from CRM through email marketing to web analytics. The service starts there: I integrate your existing platforms (such as HubSpot, Salesforce, Mailchimp, or specialised industry software) smoothly into automated workflows. Thanks to flexible interfaces, whether through native integrations or middleware solutions like Zapier, almost any system can be connected. The result: your data flows seamlessly. When a customer fills out a form, the contact lands directly in the CRM and automatically triggers an email workflow or a notification in your internal communication tool.
Through this networking, all touchpoints of your customer journey are orchestrated centrally, creating one unified, efficient system. You don’t have to replace your proven tools; you get the most out of them by connecting them intelligently.
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Landing pages & microsites
Microsites and landing pages are specialised web presences built deliberately for specific campaigns, products, or services. Where a traditional company or product website covers a broad range of information, microsites and landing pages focus on one specific topic or goal. That enables clearer user guidance, better conversion optimisation, and targeted messaging for visitors.
Targeted, with a fast path to conversion
Landing pages and microsites are built with WordPress and lean, performance-optimised single-page themes, or integrated seamlessly into existing website infrastructure. Modern caching techniques and optimised code structures ensure fast load times, which has a positive effect on user experience and search engine rankings.
Microsites and landing pages can also be continuously optimised through structured testing and tracking tools, to achieve the highest possible conversion rates.
These tools are essential for landing pages and microsites:
- UX-optimised forms for intuitive conversion by your users
- API connection of form entries to all systems needed for automated processing, such as CRMs or email newsletters.
- Modals and popups
- Cookie consent management
Ready for more?
Interfaces & automation
Whether it’s a marketing tool, CRM (Customer Relationship Management), or PIM (Product Information Management), any web application only contributes to success when it can exchange data automatically with all the internal and external systems it depends on. I connect your applications, lead forms, and customer databases with the tools they need, so data flows smoothly and processes run efficiently.
Data exchange for efficient processes
- CRM connection: convenient synchronisation of customer data, leads, sales processes, recruiting workflows
- Newsletter tools and transactional emails: linking and automating email marketing services (e.g. Mailchimp, Brevo, Mailjet) and sending transactional emails (e.g. via Mandrill or Mailgun)
- LLMs, AI, and automation: using modern technologies (e.g. large language models, Zapier) for chatbots, automated content generation, or custom workflows.
Let’s get started!
Interested? Contact me through the form, or book your personal no-obligation consultation directly online!
